Web Strategies

The approach to a project for the Web always requires an analysis of the company and a market research to be able to position the company within it

Our method of progress foresees the study of a series of aspects like:

1. Company presentation
   The company must be definable in a synthetic but complete way:
   - information on the origin of the company, on its organization, on its location, on the figures of recognition (employees, products, business figures), the range of products and services.
   -its "vision": a few effective words to communicate synthetically to the navigator what the company con offer him.
   
   
2. Market
   It is necessary to define the local market, that can be summarised in the geographical area of intervention, the business volume, the customers, the competitors, the suppliers and the distribution.
   We shall then pass to the global market in which the economical situation of that business-sector is analysed, the culture that sustains it and the laws and rules that slow down or brings advantages in that business sector .
   A SWOT analysis will be made (Strengths, Weaknesses, Opportunities, Threats) on the company and its direct competitors.
   
   
3. Content Strategy Proposal
   A presentation, in a schematic way, of the composition of the Web-page with all the graphic elements, the contents and the links. To verify that all the key elements are present and are consistent.
   
   
4. Mission
   It is necessary to define and explicitate which are the leading goals, or how the company would like to be recognized by the market.
   Then the specific goals must be defined, or with which actions the company thinks to attain the leading goals.
   
   
5. Dimension
   It is necessary to establish the various phases of the site development, for the software and hardware choices, including the technological partners (service providers), related to the actual financial possibilities. Subsequent steps must be planned based on the degree of success of the site.
   
   
6. Marketing and Payment methods
   A study on the methods of marketing of the products/services and their payments, also in relation to the different phases of development.
   
   
7. IMC (Integrated Marketing Communication) Strategy
   The study of how to approach the market with traditional and on-line advertising.
   The tactics to create a database of the customers and the prospect customers, to make them return on the site with promotional actions or free services.
   
   
8. Economic scenarios
   Last, but not less important, is the preparation of a program of goals attainment.
   Departing from today's situation establish parameters of growth, to be able to base a forecast of expenses for the attainment of the foreseen annual goals.

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